INDUSTRY NEWS
Master Abrasives
launches new website
Master Abrasives has
launched an updated
website combining their
three business areas
of abrasives, tools and
machinery and equipment
into one user-friendly and
modern site.
The marketing team has been working on
making the site more user friendly and
highlighting information that is relevant
for customers and for those exploring its
solutions. The new menu structure should
make it easier to find whatever a user is
looking for within the Master Abrasives
website.
Noora Kauppi, Marketing Manager,
explained: “Previously, we had the tool
services and abrasives websites on separate
domains, but combining them into one site
means that users can find the information
they’re looking for on our products and
services easier. We’ve defined the three
areas we cater for which are abrasives,
tools, and machinery and equipment;
each is as important as the next so they
all have their own prominent heading
when you enter the site.”
On the homepage, the website has kept the
sleek and simple concept that users love, but
an updated image-based design guides you
through the site’s features including the three
product areas and news pages. ‘Videos’ is a
new section on the site which will soon be
populated with a range of Master Abrasives
product and other videos.
Some new pages have been added to
provide helpful content within the ‘about’
section, including a page on the Master
brand containing all the product brochures.
Having built the brand and developed the
range in the past few years, the company is
keen to promote their cost-effective range of
abrasive products and finishing media. On
the Technical Applications Support page
within this section, visitors can learn about
the applications engineering team and its
leader, Ian Meredith, and how they work with
customers to improve productivity. There’s
also a specific page for Material Safety Data
Sheets, making it easy for Master Abrasives
distributors and end-users to work safely in
line with REACH Regulations.
A new section called Business Solutions has
been added besides the ‘about’ heading and
this is split into Case Studies, Consignment
Stock and Vending Solutions, providing
details on the application and stock solutions
Master Abrasives offers.
The enhanced product section split into three
has been reorganised and simplified for
visitors to find their required information.
A few new features include a helpful
image-based menu, case studies shown
directly on the product page where available
and useful links to related products or
content within the site.
To support its export initiative, Master
Abrasives website still has sections available
in other languages with specific pages so far
for Mexico, Malaysia, Poland, Turkey and the
United States. These pages direct the visitor
to the Master Abrasives distributor for further
local support and where appropriate have
a list of products in the relevant language.
With their new website and all upcoming
projects in 2020, Master Abrasives will
continue to support its customers and
prioritise their needs to provide ultimate
solutions.
Telephone: 01327 703813
Email: [email protected]
Visit: www.master-abrasives.co.uk
26
JUNE 2020
read online: www.surfaceworld.com