Surface World June 2019 Surface World June 2019 | Page 46

PAINT & POWDER
White goods take on colour
New powder coating line increases
production flexibility while reducing costs
BSH Electrodomésticos
España replaced a 30-year-
old powder coating line and
switches to dense phase
technology with major
impacts on quality, flexibility
and profi tability.
The Nordson ColorMax3
fast colour change
booth, Encore HD
powder guns and
Spectrum HD powder
feed center form
the powerful colour
change system that
fully meets the BSH
Electrodomésticos
España specifi cations.
Refrigerator, stove, dishwasher, washing
machine: for a long time, these (major)
household appliances were hidden behind
screens or banished to the basement. In
today’s open living spaces and kitchens, the
design monotony of “white goods” is now a
thing of the past. A modern refrigerator often
in a noble anthracite or a dazzling red
matches the carefully crafted ambiance and
colour scheme of a new kitchen.
BSH Electrodomésticos España in Spain
powder coats appliances under the brands of
Bosch, Siemens, Neff and Balay. The
company early recognised the trend toward
colour diversity and installed a state-of-the-
art powder coating system with dense phase
technology.
BSH Hausgeräte GmbH of Munich,
Germany, a 100% subsidiary of the Bosch
Group since 2015, looks back over a
50-year success story since it was founded in
1967. The company was established in 1967
as a merger of the household appliance
divisions of Bosch and Siemens. By bundling
that expertise, the new company sought to
withstand the serious market crisis occurring
at that time and to prepare itself for the
emerging European market.
Beginning from the mid-1980s, BSH drove its
internationalisation into growing European,
Asian and American markets by entering into
and day out, the components were coated in
unwavering white and metallic silver.
However, the need for more colours and
greater colour change flexibility was pressing.
Jose Luis Castillo Fernandez, responsible for
manufacturing engineering dishwasher at
BSH Electrodomésticos España, reported also
that the old booths accumulated too much
powder creating greater demands on
maintenance and safety concerns.
joint ventures with strong regional brands or
taking them over. As a result, it acquired two
of the industry’s long-established companies
in 1988: the Balay-Safel Group of Spain –
and along with them, the then still new
production facility in Esquíroz, which has
been producing refrigerators since 1987.
In the mid-2000s, the Spanish construction
and real-estate boom caused demand to
soar. To meet that demand, coating
operations were outsourced. But then when
the housing bubble suddenly burst, the
Spanish economy plunged into a serious
crisis and the demand for such goods
collapsed.
In 2008, the company resumed its in-house
powder coating operations. At that time there
were two single-colour booths where, day in
With the goal of being able to offer its
customers a greater selection of colours and
higher finish quality, in 2015 BSH decided to
expand its facilities and invest in a new
powder coating line. The goals for the new
system were set high with the top 6 priorities
being:
A dramatic increase in coating capacity, in
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JUNE 2019
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