Surface World July 2019 Surface World July 2019 | Page 182

BCF - BRITISH COATINGS FEDERATION
applied surface treatments for metal, plastic and
glass substrates in a wide range of industries.
The portfolio is completed by the “Innovation
Beyond Paint” program which aims at developing
new markets and businesses. We create advanced
performance solutions and drive performance,
design and new applications to meet our partners’
needs all over the world. BASF shares skills,
knowledge and resources of interdisciplinary
and global teams for the benefit of customers by
operating a collaborative network of sites in Europe,
North America, South America and Asia Pacific.
In 2018, the Coatings division achieved global
sales of about €3.86 billion.
Solutions beyond your imagination –
Coatings by BASF.
For more information about the
Coatings division of BASF and its
products, visit www.basf-coatings.com
Membership engagement and
staff development recognised
in BCF’s latest wins at the 2019
Trade Association Forum
British Coatings Federation (BCF)
picked up two wins at the 2019
Trade Association Forum (TAF)
Best Practice Awards. The fi rst
for ‘Membership Engagement’,
reflecting the Association’s
achievements in member
retention and satisfaction, the
second win went to BCF’s Head of
Marketing, Tania Morrill, who was
crowned ‘Young Achiever of the
Year’ as a credit to her strong work
ethic, dedication and leadership
of BCF’s marketing department.
Awarded to the Association that best demonstrates
proactivity in increasing engagement of members
in the activities of their association, BCF won TAF’s
‘Membership Engagement Award’ after showing
outstanding membership growth (56% in six years),
98% membership satisfaction and 99% retention
of Full members. In addition, since moving office
into a dedicated headquarters in Coventry, the
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Federation has seen a 26% increase in attendance
at member meetings.
Commenting on the win for membership
engagement, BCF’s Head of Membership Ali
Brown said: “A priority for us as an association is
in ensuring a high level of membership satisfaction
in our activities and with how we represent the
coatings, printing inks and wallcoverings industries.
This win is huge for us, as at our core, we strive
for strong membership engagement and member
services that best support our industry and the
companies we represent.”
The second award win went to BCF’s Tania Morrill,
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