Surface World July 2019 Surface World July 2019 | Page 180

BASF A commitment to actively shaping the future characterises the Automotive Colour Trends 2019-20 Collection “ACT/9” reflects dynamic approach on future challenges Large variety around the topic of silver and diverse chromatic colour schemes Complex metallics in the beige and gold colour space underline optimism in EMEA ACT/9, the title of the Automotive Colour Trends 2019-20, is a demand to shape the future with an active attitude. By analysing technological trends and societal changes, the designers at BASF’s Coatings division translated this drive into a collection of future colour inspirations for automotive surfaces. Four design studios from North America, Europe, Middle East, Africa and Asia 178 2019 - 2020 Pacific worked within this collaboration. The focus on these regions creates a profound understanding of the respective markets and its colour drivers. The global colour trends mirror the positive commitment towards connecting digital innovations with human needs. The increasing relevance of digitalisation underlines the acceptance of computer-based support. A decisive rethinking of resources is moulding new product landscapes and consumption patterns. A diverse range of colours signposts openness to digital progress Multiple hues and distinctly different levels of chroma characterise the open-minded attitudes to advances in digitalisation. Digital support is now seen as a natural part of life and its influence continues to grow. The colouration of future mobility, therefore, needs to take on a warmer and more approachable look. Atypical automotive colour positions like yellowish off-tones and complex goldish metals comply with these directions. read online: www.surfaceworld.com