Surface World July 2019 Surface World July 2019 | Page 180
BASF
A commitment to actively shaping
the future characterises the
Automotive Colour Trends 2019-20
Collection “ACT/9” reflects
dynamic approach on
future challenges
Large variety around the
topic of silver and diverse
chromatic colour schemes
Complex metallics in the
beige and gold colour space
underline optimism in EMEA
ACT/9, the title of the Automotive Colour Trends
2019-20, is a demand to shape the future with
an active attitude. By analysing technological
trends and societal changes, the designers
at BASF’s Coatings division translated this drive
into a collection of future colour inspirations for
automotive surfaces. Four design studios from North
America, Europe, Middle East, Africa and Asia
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2019 - 2020
Pacific worked within this collaboration. The focus
on these regions creates a profound understanding
of the respective markets and its colour drivers.
The global colour trends mirror the positive
commitment towards connecting digital innovations
with human needs. The increasing relevance
of digitalisation underlines the acceptance of
computer-based support. A decisive rethinking
of resources is moulding new product landscapes
and consumption patterns.
A diverse range of colours signposts
openness to digital progress
Multiple hues and distinctly different levels of chroma
characterise the open-minded attitudes to advances
in digitalisation. Digital support is now seen as a
natural part of life and its influence continues to
grow. The colouration of future mobility, therefore,
needs to take on a warmer and more approachable
look. Atypical automotive colour positions like
yellowish off-tones and complex goldish metals
comply with these directions.
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