Supply Chain World Volume 10, Issue 2 Volume 10, Issue 2 | Page 94

When the pandemic hit , the company feared it would have to close its doors . Fortunately , it moved the business online , which resulted in prosperous years thereafter
he then promoted me to Sales Director . Over the last 20 years , we have tried so many different ideas , from selling calendars , opening an online business to container storage . However , Bonningtons Plastics has always been the main focus .”
Refreshed product ranges
When the pandemic hit , the company feared it would have to close its doors . Fortunately , it made the most of an unfortunate circumstance and moved the business online , which resulted in prosperous years thereafter . “ Although , we worked six days a week , it made us stronger , and it was during this time , Ian wanted to focus on other business opportunities . It ’ s not been easy I must admit . I ’ ve often felt a little out of my depth as I left school without any qualifications , so I ’ ve just had to work hard . Nonetheless , my team has been so supportive , and I ’ ve been lucky enough to be in the right place at the right time ,” he shares .
Bonningtons Plastics offers a number of ranges for gardening , furniture and bbq , leisure , animal , homewares , and catering markets . “ These range from hose pipes to bird feed . Gardening is the key range , so we produce hose pipes , forks , spades , and all types of garden products .
This variety has been at the forefront for the last 20 years . Bird care and catering are the next best frontiers .
“ We decided last year to stick to our core ranges , because large furniture and summer items just do not work , hence we have spent the last year delisting them . We decided to look at what is missing from our ranges , and this is ongoing . We have introduced a number of new bird care products and gardening products , which have started to sell well . We like to refresh the ranges every four years with new artwork . This helps keep it fresh ,” Sergio discusses .
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