Cover Story
By 2030 we are aiming for all clothing to be made from recycled or sustainable materials
made without changing their affordable prices , thereby enabling everyone to make more sustainable choices when shopping .
Mark elaborates : “ Primark is using its global scale and reaching across its entire business to action the new Primark Cares commitments which are divided into three key pillars . The first being to give our clothing a longer life . Our clothes will be recyclable by design , made of recycled or sustainably sourced materials and they will last for longer . By building on small-scale trials in denim , we will look to introduce these principles across all clothing , so that all items can be recycled at the end of their life .
“ Today , clothing made from recycled or sustainable materials accounts for one quarter , by 2030 , we are aiming for all clothing . This will include only using sustainable , recyclable or organic cotton by 2027 , as we expand the Primark Cares Sustainable Cotton program , already the largest of its kind in the fashion industry . All items will also be put through more rigorous testing to ensure clothing is made to last .
“ The second pillar focuses on protecting life on the planet . We aim to halve carbon emissions across the
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