JTV exactly this and offer consumers a wide range of items that we wouldn ’ t otherwise be able to .”
Turning to the future , Tim proposes : “ I ’ d like to see JTV appeal to a wider audience and occupy a broader spectrum of product types across the jewelry industry . We haven ’ t historically offered bridal jewelry , for example , and there are great opportunities for expansion there , not just with diamonds , but with moissanite and lab-grown diamonds . The same with men ’ s jewelry ; we haven ’ t stocked much of it before , so there is room there to grow both our product line and target demographic .
“ Also , with the launch of Jedora bringing our product offering to an online marketplace , we are able to target individuals that are not yet familiar with JTV , especially younger generations ,” he concludes . “ The most important thing to me is that we retain our high-quality products and excellent service , while expanding beyond our traditional market , in order to facilitate our continued growth .” ■
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