JTV
product that the average person cannot tell is synthetic . Such lab-created alternatives enable consumers to experience and enjoy some of the advantages of natural stones , such as color-changing capabilities , and , more importantly , opens the world of jewelry and gemstones to a segment of people that would otherwise miss out .”
JTV has recently made several investments to enhance its infrastructure . It has redesigned and optimized its warehousing systems , for example , and is embarking on a journey of automation , having already transitioned one of its sites to be fully automated . In terms of international expansion , JTV has opened additional offices in Hong Kong , Bangkok , and two in India over the last three years and has recently started broadcasting and trading in Canada .
Additionally , the business has launched a new brand , Timeless Creations , which provides customers with a unique opportunity for customization . Tim elaborates : “ Using
It ’ s remarkable that we can bring these amazing stones to everyone
our configurator , customers can select the type of product and metal , add genuine or lab-created gemstones and accent stones before our award-winning jewelers bring their custom design to life . So far , this opportunity to create a bespoke , one-of-a-kind item has been extremely popular with our consumers !”
JTV has also developed a series of Artisan jewelry lines over the last few years to highlight the artistry of different regions or countries . The Artisan collection currently features Bali , India , Ireland , Morocco , Turkey , and Brazil . “ We aim to feature local people ’ s authentic creations , which are inspired by their culture , religion , ancient practices or natural resources ,” Tim proposes . “ Artisan jewelry is a really exciting and insightful category because it reflects human nature and history .”
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