So , to achieve its attainability goal , how exactly does JTV plan to substantially reduce the cost to the consumer , while still delivering a luxury product ? The answer is its depth of expertise , and a global supply chain powered by international offices and positive relationships across the globe that enable direct access to goods .
One such demonstration of the company ’ s ability to deliver exceptional value is through lab-grown or synthetic materials . “ Synthetic or lab-grown materials allow us to create jewelry pieces that the average person can afford ,” Tim details . “ Lab-created items are not new to us , as we have previously produced synthetic rubies and sapphires , but one of the biggest current trends is lab-grown diamonds . Their increasing popularity enables us to provide an affordable alternative to natural diamonds for a wider audience .
Uniforms & Apparel Facility Services First Aid & Safety Training & Compliance
CONTACT
865.546.3210 340 Dunavant Drive , Rockford , TN 37853 www . cintas . com
Affordable alternatives
“ Let me give you an example ,” he elaborates . “ A few years ago , I was shown a beautiful piece of three-karat alexandrite from Russia . It was a stunning gem with color-changing properties , so it was bluish-green in daylight , but purplish-red in candlelight . It was being sold at a cost of around $ 3 million , but quite frankly , I cannot make a long list of people who can afford that price !
“ However , our laboratories can create synthetic alexandrite that looks just as beautiful and has the same optical properties as natural alexandrite , particularly its colorchanging ability ,” Tim continues . “ It ’ s not just alexandrite though ; many individuals won ’ t have the opportunity to purchase any natural gems , so it ’ s remarkable that we can bring these amazing stones to everyone .”
He summarizes : “ Our manufacturing process – taking a piece of natural stone , gem , or opal , and combining it with synthetic materials – creates a stunning
50