Supplier Connections - Navigating KeHE | Page 68

ROADMAP PLANNING WITH YOUR CATEGORY MANAGER

KeHE is committed to long term supplier success and wants to create a robust go to market plan with our
suppliers . Our Roadmap Planning season runs May through July to create a plan for the following calendar year .
What promotional &
What are your near term ( 1-2 years ) and long term ( 3-5 years ) goals ?
Increased PODs , product innovation , sales increase
What region ( s ) are you targeting ?
Natural Northeast ,
Grocery Midwest , etc
advertising vehicles align with your overall brand strategy ?
OIs , Case Stacks , Featured Deals , KeHE
CONNECT Retailer ® advertising
What channels are you targeting ?
Natural independents , natural chain , grocery chain , grocery independents
What is your strategy around innovation ?
New @ KEHE or retailer launch
What shows & events will be most effective for your brand ?
Summer , Holiday , Regional
KeHE CONNECT Supplier ® Portal ► Resources ► 2025 Advertising Documents 68& Contracts