• A DC-specific monthly new item launch program to expedite innovation to Independent channel

• To be eligible , items must have less than 90 days of sales in the Region

• Goal : for items to remain active in the DC

• Inventory is intended for New @ KeHE Independents

• All Departments and Categories allowed .

( Must have more than 70-days shelf life )

• Promotions follow the KeHE promo calendar

• Not an in / out program

• Not a pre-sell program

• Not for chains or larger indys – they can purchase , but must place their own AOMs

AVAILABLE DC ’ s :

1 , 12 , 16 , 18 , 19 , 25 , 27 , 33 , 41 , 45 , 46

CONTRACT INFORMATION

• KeHE POD requirement for opening a warehouse is waived

• Product is brought in under supplier guarantee for 6 months

• Brands encouraged to engage with Sales Enablement post-launch

• Cost Tiers :

49