SPRA
YGROUND
launches
Local
Fashion
an exciting
With its urban hip-hop influence, and having catered
for the likes of international hip-hop sensation Chris
Brown and the multi-award winning vocalist, Rihanna,
the backpacks in stylish designs have finally made their
way to South Africa. The red-carpet launch of this
urban concept was held in Newtown, Johannesburg,
at Carfax. The venue was the perfect setting to create
the feel of city life, meeting style.
Guests were welcomed with break-dancers outside in
the parking lot, who entertained the night away as
guests and VIP’s made their way into the club. There
was also a host of spray painters and graffiti artists who
produced stunning artworks as onlookers cheered
them on.
This was the perfect form of entertainment since the
brand had its inception thanks to the inspiration that
came from having no where to put spray-cans after
the designer completed his artwork.
by: louw Breytenbach
line of
backpacks
Over the years I have
seen many fashion
launches and attended
many parties where
fashion, food and lifestyle brands team up to
bring you the most extraordinary and visionary designs witnessed
by our ever-changing
market. On Thursday 26
Febuary 2015, the SA
fashion scene saw
something refreshing,
funky and new – with
that total uptown funk
we always go on about:
The launch party of
Sprayground SAA