pickier about the boards they choose . As with everything , those premium brands that were always committed to best practices , in this case , innovative designs and premium constructions , will continue to be popular .
Do you see as much growth for the sport and Indiana brand next year ?
Don ’ t get me wrong , I ’ ve no crystal ball , but as I see it , I think we ’ ve come through the ‘ fad ’ stage of the sport and increases in the number of people participating are likely to be less dramatic . That said , I believe there is still more growth , particularly in the more niche parts of SUP . Over the next couple of seasons , I think the race scene will grow in popularity . We could see more multi-day expeditions / adventures undertaken and courses being offered . I think more specialist , advanced courses will be offered like down winding , SUP foiling and more . Regarding Indiana , in line with the above , I think we ’ re likely to see an increase in sales in the products that up until now have been more niche , such as full carbon race boards and such up until now .
What ’ s the plan for the rest of 2022 and 2023 ? Which areas will you focus on the most ?
We ’ re going to keep focusing on the products that we see as best fit within the UK market , while also exploring how we can diversify our range further to include the more specialist products from the Indiana range .
Got anything special in the pipeline for next season with Indiana ?
Nothing to share now but keep your eyes peeled !
Shouts and thanks ?
I ’ ve worked in the outdoor industry for some time . Generally , I ’ ve found others working in the industry to be friendly , welcoming , kind , and generous . So , thanks to the instructors , centres , shop owners , fellow distributors and everyone else that makes up the industry and the enthusiasts that keep us all employed !
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