And what ’ s your role at Lyon ?
Between the two of us , Alex ( Mallalieu ) and I represent the watersports side of the business . Alex is the point of contact for those in the south , and I ’ m the contact for the north .
How did working with Indiana come about ?
We met the guys from Indiana at The Paddlesport Show in Lyon 2021 . We were hugely impressed , but I won ’ t say more as I see I ’ m delving into the next question .
What makes Indiana SUP equipment stand out ?
When we met the guys from Indiana at the show , they exuded enthusiasm for the sport and had a commitment to good design . They ran us through a few of their SUP designs and talked us through the constructions . On the surface , their boards included some unique , well-thought-out features ( split US fin boxes , smart bolt systems , fibreglass foot plates etc .). When we delved further into the SUP constructions ( Woven pre-laminated double layer technology etc .), we were convinced Indiana was up to the premium standard Lyon looks for in all the brands they work with , and we went from there . s t a n d u p p a d d l e m a g u k 78