53 products are damaging to the environment and the sport.”
I am really concerned about misinformation and false claims. People gain confidence now through TikTok or advertisements, and the closest some sellers have come to paddling is taking a walk on the beach! Funnily, those quality manufacturers who are most technical often suffer from too much content and detail, and people often can’ t trawl through it all.”
We utilise assistance with social media and advertising. There is a constant balance between content and information. For us, the most important thing is that we are there at the end of a mobile to talk through any issues. If you lose a fin, we have a new one out to you in the post immediately.”
Gary and Emma are very keen to support sustainability. Still, it is difficult to envisage a step change in construction even if TPU or other materials can be developed, as the vital dropstitch will, in the medium term, remain unrecyclable.“ We can work on packaging and distribution, but most importantly, longevity of boards to try and address the environmental concerns.”
I could have talked to these two all day, and indeed, many SUP enthusiasts do just that. I hope this inteview allows you to have shared some of the insights, to think about your next board choice and about the guidance you can find on the comprehensive SUP Inflatable website.