SUP Mag UK August 2024 issue 42 | Page 64

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Mark at work
expanding that side of what I do . I want to do more to support our athletes who have to self-fund . Businesses can and should be better , and I want to champion this .
The second part that I can share is the evolution of Shoretees to encompass more board sports , so watch this space over the winter for surfing , foiling , kite and windsurfing designs to start becoming a part of the brand as they are also areas with limited sustainable merchandise for people who are broadly focused on their environments .
Thank you so much for your time , Mark . We genuinely believe that you and Shoretees will go far because of everything you give back to the environment and the SUP community !
We know you are becoming the brand of choice for SUP businesses / brands , including ours . What can you put this down to ? I absolutely love working with water sports businesses and brands as it means that more are looking at a positive choice for our oceans .
I ’ m a pretty humble guy , and the last thing I ever do is blow my own trumpet ( which I keep getting told I ’ m supposed to do on social media ), so I rely on word of mouth of people who have bought from me in the past , who trust what I do and love the ethos that is at the heart of my brand . I guess I ’ m overtly honest regarding who I am and why I ’ m doing it . I don ’ t try to sell clothes ; I try to help people look at things differently ; they don ’ t need to shop with me ! If everyone makes one positive change for the environment , we can turn our current direction around .
Who are the inspirational people in your life ? My wife and my boys keep me strong , positive , and grounded . Even when things have been challenging , I know I ’ m blessed and will always be grateful for everything I have . My family is why I do this and why I believe that we can reverse the negative impacts on our oceans and environment . I get asked why I believe this so completely . If I didn ’ t believe it wholeheartedly , why am I trying ?
Please let us know if you have any exciting plans for the Shoretees brand over the next few years . My two to five-year plan for Shoretees Boardwear is very exciting . I can ’ t fully share some of my plans as they could potentially be game-changing . What I can say is that Shoretees will continue to focus on the environment ( our core ethos ), supporting charities and
Ben the brand ambassador
Mark with Charlie Head
Mark with Sarah and Bruce
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