7 business model as buoyant as our paddleboards , ensuring that family values stay afloat amidst the turbulent seas of corporate responsibilities . With a shared passion for water sports and a commitment to sustainability , our vision has always been to positively contribute to the choppy waters of business by ensuring that McConks isn ’ t just another drop in the ocean of marketing-led low-quality brands . Instead , we ’ ve kept things simple , ethical , and , most importantly , family-oriented , and in doing so , we hope that we ’ ve charted our own course that ’ s different from the rest .
We ’ d rather invest in innovation and quality rather than advertising – giving our hard-earned profit to our professional partners rather than Google or Amazon ! By involving our extended family of professional partners ( we ’ d love to call you all out , but we ’ re worried we ’ ll forget someone and offend them now that there are so many of you !), we ’ ve created a strong current of support that helps us keep the business afloat while still having time to enjoy the sunset from the shore with family . It ’ s a constant balancing act more impressive than standing on a SUP board dropping over a drop on a grade 3 rapid !
Are you personally involved in the design process of the SUP board ? 100 %. In many ways , this is our USP . Andy is a hydraulic engineer / modeller , so he knows how water and materials interact and how that affects performance . And our board range benefits from that modelling expertise to get the best performance . Social media chat often says things like ‘ all inflatable boards are the same ’ or ‘ it ’ s just an inflatable ’. That ’ s how we can tell paddlers from those who ’ ve paddled a McConks board from those who haven ’ t !