SUP Mag UK April 2022 issue 32 | Page 77

SUP standards

Words : Chris Kenyon Pics : Chris Kenyon , auremar – stock . adobe . com
The Stand Up Paddleboarding industry has been growing for several years now ; coined initially ‘ the world ’ s fastest-growing water sport ’, it certainly has lived up to its expectations . Back in 2010 , SUP was still relatively in its infancy ; having been around a few years in the UK , inflatable paddleboards were still a bit of a novelty , and most paddlers seemed to be picking up the sport as an alternative to their usual water sport .
SUP was still predominantly an enthusiast ’ s pastime , not one for the masses , however , If we fast forwards ten years , then the landscape is entirely different . You only have to walk down to your local beach on a pleasant summer ’ s day , and you will most likely see a fair few paddleboards out on the water . SUP is frequently shown in television adverts , and it ’ s not uncommon to pick up a board along with your weekly shop .
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