REWARDS & LOYALTY SA
AUGUST 2016
MILLENNIALS
They have the buying power,
do you have the insights?
DATA Get FACTS
the lowdown
without sinking too low
PERSONAL
BRAND
ENGAGEMENT
Driving the feel-good
rewards experience
CONTENTS
RewardsAndLoyalty_Cover.indd 2
08 FROM THE EDITOR
42 ENGAGEMENT
How to farm loyalty
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2016/08/19 1:55 PM
71
Touch, pause, engage
SNAPSHOTS
46 SERVICE
News about rewards and loyalty initiatives
22 OVERVIEW
76
How may we be of service?
80 GENERATION NOW
No sign of slowing
26 STRATEGY
Tapping into the millennial psyche
54 TECHNOLOGY
The incredible lightness of loyalty
82 MILLENNIALS
Loyalty on the move
30 DATA AND ANALYSIS
Word on the street
59 CONSUMER PERSPECTIVE
Knowing me, knowing you
84 GAMIFICATION
Confessions of a loyalty-card junkie
34 REWARDS
Let’s play
63 TERMINOLOGY
#GiveMeThePrize
94 MEMBERSHIP
Rewards or loyalty – what’s the difference
40 MAJOR PLAYERS
To sign up or not
67 PERSONALISATION
Leading the way in loyalty
96 THE LAST WORD
You’re special
46
59
GETTING STARTED
Make the right kind of magic
53 TRENDS
The current state of loyalty affairs
ACQUISITION
Attracting new business
A most loyal creature
54
71
R E WA R D S & L O YA LT Y S A
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