[ SNAPSHOTS ]
WINNING CAMPAIGNS FROM AFRICA
Woolworths WRewards ’ Are You With Us campaign was recently named Best Loyalty Programme Marketing Campaign of the Year in The Loyalty Magazine Awards 2016 in London .
The campaign – which featured Grammy Award-winning musician , record producer and philanthropist Pharrell Williams – was designed to recognise and reward customers for their loyalty and to help “ make sustainability cool ” for the next generation of South Africans .
The campaign raised R400 000 for the Red Cross Children ’ s Hospital . It also established the R100-million For Education drive in partnership with MySchool MyVillage MyPlanet , which was named Best Loyalty Programme of the Year in the Middle East and Africa region in the awards for its MyPlanet Rhino campaign . To date , the initiative has raised more than R5-million for rhino conservation in South Africa .
NEW SERVICE TO BENEFIT USERS AND OWNERS OF LOYALTY PROGRAMMES
CASHBACK SHOPPING APP CATCHES ON
Within about a year of launching , a Cape Townbased start-up has more than 125 000 users who have shared a total of almost R1-million cash back . SNAPnSAVE gives shoppers money back on everyday items when they photograph relevant till slips using the company ’ s app .
SNAPnSAVE , which has been ranked the number-one shopping app in Apple store and number-one lifestyle app in Google Play Store , works with brands that promote specific products on the app . Once they ’ ve provided proof of having purchased the items via the app – they can shop wherever they choose – users are rewarded by receiving money back .
The key , says SNAPnSAVE CEO Mark Bradshaw , is to make it easy for users to peruse items , buy them , submit claims and enjoy the reward of getting some money back .
“ We focus on three key points ,” he says . “ First , we made the platform simple . Second , we ensure that we feature great products that appeal to shoppers , so that they always find something they like . And third , we provide excellent customer service . We ’ re determined not to be just an app on your phone – we want to hear from our users .”
SNAPnSAVE , which until recently relied almost entirely on social media and word of mouth for growth , is currently working on a new “ smart shopping list ” feature , which , says Bradshaw , will help shoppers get more cash back based on purchases of their favourite items .
Due to be launched officially within months , OnePoint is a service provider to the South African loyalty industry , which will use customised technology to advance loyalty programmes to the benefit of both owners and users .
The system will provide programme owners with the opportunity to advance the reach , impact , engagement and use of their loyalty programmes . OnePoint will offer members of programmes easy-touse , one-stop online access ( both on mobile devices and desktops ) to all their loyalty programmes at no cost .
They will be able to do things like register , update contact details , view points and balances , transfer points ( where loyalty programmes partner with other initiatives ), view special offers and report lost cards . The idea is to provide a platform for quick , easy and efficient management of all loyalty programmes .
“ The service will simplify consumers ’ interactions with loyalty programmes and the brands behind them ,” says Deon Olivier of Tritech Media , which owns OnePoint . “ It allows consumers to have all their loyaltyprogramme affairs with them in one place ( on their phone ) all the time .
“ Essentially , we ’ re developing a service designed to help make loyalty programmes excel by allowing increased engagement and activity by members , and improved housekeeping , tracking and communication for programme owners .”
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18 REWARDS & LOYALTY SA