Recommendations
● University websites and social media need to be engaging and effective .
● Universities should engage with college tutors to update them with details of the university itself , the benefits and specific courses .
● Parents also have a significant influence over the decision-making of their children and universities should engage with this group to ensure accurate and current information is available for them to help inform decisions .
● Recruitment teams within universities should gather information regarding a potential applicant ’ s desire to be either close to home , or away from home , to help inform marketing resource allocation .
● Marketing material / induction support material to include explicit information regarding part-time job opportunities and where to find financial support for students . Probably most beneficial at an early stage as possible .
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