The University has ambitious student recruitment
goals, particularly for international students. To help
reach these goals, the marketing and communications
functions have been centralised, coming within the
remit of External Relations, which also encompasses
student recruitment and admissions.
SUMS was asked to carry out a comprehensive
review of structures, resources and good practice
across five comparator institutions both in Scotland
and elsewhere in the UK to enable Dundee to assess
whether its External Relations division is now in the
best possible shape to deliver effective marketing,
recruitment and admissions activity.
SUMS’ report focused on five specific areas, including
recruitment and recruitment marketi