SummerFallWinter2023_Online | Page 41

Poinsettias

The Holiday Plant

Poinsettias
Making up 80 % of all potted plant sales during the winter holiday season , poinsettias are the big flowering hit for Christmas ! According to Agricultural Economic Insights , in 2019 there were over 47 million poinsettias sold , which was four times the number of Christmas trees sold . This makes it extremely important for retailers to have a visibly distinct poinsettia that sets them apart in an ever-growing and changing poinsettia market .
At Lucas , we keep our eye on this ever-changing market by growing close to 200 different varieties in our young plant program combined with regular trials of all new introductions from the leading poinsettia breeders . This helps us to choose the varieties that will give our customers the most spectacular colors and best growth habits .
Selected for their uniqueness , vibrancy and consistency , our poinsettias will give you the edge on the competition . Careful attention is paid to light levels , calcium levels , spacing and growth regulation to ensure proper flowering time , strong branches , full , well-balanced plants and strong root systems .
Novelties are a great way to differentiate you from the competition and add profit to your winter sales . Candy Cinnamon , from Syngenta Flowers , is a unique , eye-catching novelty that is great for the mid season market . Superba New Glitter has become our # 3 seller , behind traditional red and white , thanks to its brick red bracts with bold white flecks and markings . Winter Rose Red with its unique , incurred leaves and bracts , gives off a sophisticated look that makes it popular as centerpieces for celebrations . Christmas Mouse Red is new to the market with its unique red “ mouse ear ” bracts . Be sure to order the novelties early as they tend to sell out very fast .
38