And if you’ ve ever stepped into Raz & Company, you’ ll understand exactly what Jon means. Nestled in New York City, the boutique doesn’ t look like your typical jewelry store. Forget the impersonal glass displays and quick sales pitches. Here, you’ re greeted with a warm beverage, a relaxed environment, and a one-on-one conversation that’ s more like catching up with an old friend than making a major purchase.
For Dan, that atmosphere is intentional.“ We don’ t do cookiecutter,” he explains with a smile.“ Everything is customized, collaborative. Whether it’ s a classic engagement ring, a vibrant canary yellow diamond, or a one-of-a-kind necklace, we create with you— not just for you.”
Dan’ s journey to becoming a trusted name in jewelry began as the owner of the New York location of Ascot Diamonds, a boutique chain with seven locations. But last year, he launched Raz & Company under his own name, and the community followed— literally.“ When I told my clients I was starting my own brand, the support was overwhelming,” he says.“ That meant a lot.”
Today, Dan continues to offer high-quality diamond jewelry— engagement rings, wedding bands, tennis bracelets, necklaces, and beyond— while specializing in custom creations under the banner“ Your Vision, Our Craft.” Clients are involved every step of the way, from initial concepts and renderings( yes, even video renderings!) to the final moment when the piece is slipped into a velvet box, ready for forever.
And while white diamonds remain the star of the show, Dan has an eye for color, too. Pink and blue diamonds— rarer and often running in the millions— spark curiosity and conversation, while yellow( or“ canary”) diamonds remain a favorite for those seeking something special. As Dan explains,“ The intensity level of the color drives the value, but no matter what you choose, we make sure the quality is top tier.”
That attention to detail, combined with an unwavering dedication to transparent service, is what sets Raz & Company apart.“ We might not be the cheapest,” Dan says candidly,“ but no matter what you choose, we never compromise on a superbly cut stone to maximize brilliance.”
In a world where big purchases often come with pressure, Raz & Company offers something rare: a dignified, relaxed space where your story matters, your ideas are celebrated, and your dreams are turned into wearable heirlooms.
As Dan puts it best,“ It’ s not about pointing at a case and picking a ring. It’ s about creating something together. That’ s why we say it’ s‘ the secret you have to share.’”
So, whether you’ re planning a proposal, celebrating an anniversary, or simply honoring a meaningful moment, Raz & Company is more than a jewelry destination— it’ s a trusted friend in life’ s most treasured milestones.
Explore more at www. razandcompany. com. Because your love story deserves a jeweler who listens.
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