dream up . Looking around the shop , Erin shares , “ Right now , we have 3 cop cars lined up for wrapping & striping ,” ( Red Clay has a roll-up door to bring vehicles inside ), “ along with several jobs coming off the printer and a few big items getting ready for installation .” They often do onsite installation on trucks for clients to stay compliant with Department of Transportation regulations . National Beef is one of the biggest projects that Red Clay has done ; this project required dimensional signage , which means the sign is not flat but three-dimensional . Most of the signage they create can be classified as monument signs -- and they have done a LOT of them in recent years . A newer trend is wall murals , which Erin says are big right now ( she even has one in her calls ). “ We ’ re doing a lot of wall murals for health and educational facilities . Floor graphics as well !” There are some jobs that require more specialized equipment . Fortunately , Red Clay isn ’ t limited to what they can do in-house . Erin proudly explains that they work with as many local artisans as they can . “ We have so many local solutions available . We ’ re branching out across the state . Sometimes we work as project managers so that the customer has one-stop shopping ” ( Red Clay manages the project across different vendors ).
Getting to know the client ’ s needs is the start of every Red Clay project . “ We spend a lot of time getting the customer ’ s ideas on paper . We have hundreds of clients , and the server we have goes back over a decade .” If the client
office that can be seen as the background on her Zoom |
worked with Red Clay years ago and needs a re-design , |
22 |
Spring / Summer 2021 |