Summer 2021 | Page 19

When Erin Barfield started Red Clay Graphics Studios with her brother back in 2014 , she wasn ’ t starting from scratch – nor was she copying any other sign shop to date . In fact , she and her company have spent the past seven years proving how to break the mold . Erin originally started the company with her brother , who later moved to Macon with his family , while Erin continued Red Clay in Moultrie developing more of a “ boutique ” business . Erin has since brought on several employees , including dad Gene Zebley and continuing to work with her brother who serves as a great wholesale resource through his manufacturing company , proving that working with family has its benefits .

Our story begins a number of years before , after Erin graduated from Valdosta State University with a degree in Fine Arts . As an undergrad , Erin focused on printmaking , photography , and graphics ; she also has a great interest in art history . Erin jokes that this means she ’ s “ good at research and imitation .” One look at Red Clay ’ s online offerings tells you that they are so much more . A sign shop just happened to be one of the first jobs offered to Erin after college graduation . She worked there for years before acquiring the company herself . She rebranded as Red Clay Graphics Studios and brought in the aforementioned brother as co-owner . Between them , this brother and sister team was able to offer highly original solutions for local businesses and began building their brand based on
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