Mexico. The Museum of New Mexico comprises four distinct cultural institutions that represent the history, culture, and art of the state. This licensing program is like no other in the U.S., because the majority of the inspiration material offered licensees is a one-of-a-kind piece—one lovingly made by the world’s artisans for daily use, ceremony, celebration, and even for sale. Given such, each piece presents significant potential for original and creative reinterpretation.
Because much of these museums’ material is culturally based, licensees are instructed not to reproduce any objects, but instead to adapt them in such a way that the elements of the original pieces are evident and new works of art are created. To this goal, we work directly with the Indian Advisory Counctil to ensure Native communities are respected.
Equally, licensees are required to credit the cultural source or people who made the original piece and include educational information about the piece must be is included in all marketing and sales materials. Such an approach respects the cultural source material and makes for compelling marketing and sales content.
An Example of the Process at Work
A number of examples illustrate the process from conception to production. These examples can be seen in the following pages.
To learn more and see additional examples of the product developed by this unique partnership, click here.
- Reprinted with Permission