OUR FOUNDER
ABOUT
Our Founder
BACK IN 1985, when Paola Girotti was
growing up in St. Catharines, she began
to experience body hair growth at an
early age. As she entered her teenage
years, these physical changes were
making her less confident in her own
skin. Hair removal is a very personal
and uncomfortable conversation to
have when you’re young, and on top of
that, Paola had sensitive skin. Shaving
her hair was becoming too frequent of
a task, and waxing was causing skin
irritation and ingrown hairs.
Paola’s mom looked around for other
hair removal solutions. She ended up
discovering Sugaring and took her to a
Sugarist who turned out to be a pioneer
in the industry of body hair removal. The
method was all-natural and less painful,
and it turned out that Sugaring was the
perfect solution for Paola.
Body and facial hair removal is so
intimate and can come with so much
stigma and pressure, but it is a deeply
personal choice. After Paola experienced
the magic and confidence that resulted
from Sugaring, she wanted to share this
with even more women like her, with no
shame and no judgment. With just a loan
from her mom, who always supported
her journey, she started Sugarmoon
Salon.
Over nearly two decades, Paola has
witnessed a change and women are
finally feeling more confident to discuss
the former taboos of facial and body
hair. One by one, her team is helping
people be beautiful and feel good about
it. As an owner-operator, she still loves
interacting with her clients face to face.
“I am passionate about
empowering women, creating
a safe and supportive work
environment that compensates
fairly, and providing all my staff
with an opportunity to invest and
save. I believe in the power of
volunteering and have invested in
an employee-supported volunteer
(esv) program with partners
in our own communities.”
Today Sugarmoon has gone far beyond that
first salon—with locations across Toronto,
a line of natural beauty and skincare
products, and now franchises in Canada,
the United States, and Britain—so that more
people can access a sweet alternative to
hair removal.
PRESS & MEDIA
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