Successful Startup 101: September 2014 Successful Startup 101: September 2014 | Page 8

Busting the Lean-Startup Myth
By Howard Tullman
If your minimum viable product doesn’t have some meat to it, you’re going to fail. Here are three
things to watch out for.
One of the greatest TV commercials of all time featured a crotchety old Chicago woman (Clara Peller)
whose plaintive 3-word inquiry (“Where’s the beef?”) became not just a huge advertising home run for
Wendy’s but a national catch phrase. Every comedian, late-night television host, news commentator, and
politician seized on the expression and couldn’t use it enough.