Successful Startup 101: September 2014 Successful Startup 101: September 2014 | Page 39

3 Ways to Use Social Media
to Align Your Team
By Andre Lavoie
Can social media really be utilized to help companies align and engage their employees? It sure can.
According to the 2014 Social Recruitment Monitor Survey by Maximum EMG, companies from a wide
variety of industries are using social media as a way to provide real-time information to customers
and employees.
Social media is becoming an increasingly important medium for organizations of all sizes to keep
employees aligned and engaged. It is also a key factor in achieving internal transparency.
Here are some ways to utilize social media to better align organizations and teams: