Successful Startup 101: September 2014 Successful Startup 101: September 2014 | Página 23

There are about a half dozen small business podcasts that share new ideas, strategies, and ways to solve
problems. Most of them are created by small business owners like you who want to share their experiences.
We’ve found that when we take the time to listen to 2-3 podcasts a week, we almost never fail to come up
with a new idea we want to try.

We’re not recommending that you block out an hour a day to listen to podcasts. But there are smart
ways to fit a podcast into your already busy day—do you have a commute? Turn off the radio and listen
to a podcast instead. Taking a break for lunch? Grab your iPod and head phones. On the treadmill at the
gym? Turn off CNN and grab a podcast. By repurposing just a couple of hours a week, you can find time
to add these valuable resources to your day.

So what podcasts do we like best?
Start-ups for the Rest of Us:
This is a fantastic podcast presented by Rob
Walling and Mike Taber who talk about their
own experiences with the start-ups they’re
running. There’s a lot of good stuff in these
shows and we highly recommend them.

TechZing:
This podcast is an informal chat show hosted
by Justin Vincent and Jason Roberts. Each week
they do one interview show and a second
discussion show. It’s a little techy, but if you have
a software business, you may want to check it
out.

Seth Godin’s Start-Up School:
We’ve mentioned this podcast before. It isn’t
a traditional podcast, but rather a recording of
marketing guru Seth Godin sharing his thoughts
on start-ups with a group of small business
owners. It’s motivational but it will get you
thinking about your business, or rather what you
might do differently to improve.

Monday Morning Memo:
If you’re not familiar with Roy Williams, the
Wizard of Ads, you are missing out. This short
weekly podcast offers up ideas that will not just

get you thinking, but innovating. Mr. Williams
shares anecdotes, ideas, and other wisdom
about business and marketing that is easy to
devour (each one is about 5 minutes) and put
into action. It is occasionally promotional (Mr.
Williams runs an advertising school for business
owners) but it’s worth putting up with the
promotions to get the ideas.

SEO 101:
This podcast from Ross Dunn and John Carcutt is
very tactical, but if you advertise your business
online, it’s well worth the time. Unfortunately, it
is a Webmaster Radio production, so there are
a lot of annoying ads throughout the show, but
the information is very valuable if you do SEO.
There are several other SEO oriented podcasts
that are also good. Check the Apple iTunes Store
for a bunch of others.
Those should keep you busy with plenty of ideas
and stuff to think about. If that’s not enough, check
out the TED talks podcast (actually there are about
20 iTunes U courses), the Harvard Business Review
Ideacast, and Founder’s Talk, all of which are both
entertaining and thought provoking.
Try adding a podcast to your week. Check out
the iTunes store for others that might fit in with
what you are building. And let us know if there
are other podcasts worth adding to our list.

About the Author
This article was written by Rob Marsh and originally posted on the Logomaker blog.