Success Lifestyle Magazine Issue 8 - April 2020 | Page 56

OF Javin Williams Herboo Corporation Connecting You With Nature By Felecia Lewis Herboo Corporation’s Founder and Chief Executive Officer (CEO), Javin Williams, exemplifies what it means to become a successful entrepreneur. Herboo Corporation (often called Herboo) is an allnatural cosmetic company that began with one product designed to cater to those who experience issues such as dandruff, eczema, dry scalp and damaged hair. The company now has three products ( Deep Cleansing Dual Shampoo and Conditioner, Protective Moisturizing Hair Oil and Body Oil) on the market. The idea to venture into the cosmetic business came about as a result of Javin experiencing scalp issues back in 2012. He tried all the popular products on the market at the time and nothing worked. Upon researching and questioning his grandmother´s home remedy, he developed a formula that helped him overcome Issue �: April ���� ��