honing the skills I would later use to
make Fruit Blossoms truly unique. I
also called, directly messaged and
emailed people overseas who are
known in the industry. Some
responded favorably and gave me
some truly useful advice that has
further enhanced the uniqueness of
my brand.
This research experience taught me
to be bold. You can get one of three
teach me what I needed to know.
So, I approached my chef friends
and family members to ask them
for tips on how to effectively make
these edible arrangements.
What I did next was what really
gave me an extra edge. I
approached one of my most wellknown
competitors at the time
and asked her for advice. Yes, you
read correctly. I approached a
direct competitor. I saw her in the
supermarket, introduced myself
and asked her for advice. She
responded favorably and I began
answers: yes, no or not right now.
It’s difficult to take your business to
the level where it should be if
you’re afraid to approach the
influencers and industry leaders.
You may just be surprised by how
helpful they can be.
When did you decide that it was
time to leave your 9 to 5?
My contract was scheduled to
expire in 2017, but I knew that I
was ready to leave in 2016. I had
already been putting in the work
with Fruit Blossoms and business
was starting to pick up. Working
Issue �: April ����
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