how to: develop a business plan,
go about marketing, collect
feedback from customers and so
on.
It was a big learning curve for me.
What kept me going was my
enthusiasm and ability to share
and communicate my passion. I
was able to build on my strength.
What were some of the major
challenges you faced as a
start-up company?
Becoming a member of the
Jamaica Manufacturers and
Exporters Association (JMEA)
enabled us to establish a network
with factories. This eliminated the
cost of building our own factory and
increased our chances of receiving
benefits. One of the benefits
includes the government providing a
duty-free incentive for some of the
raw materials we import.
Product consistency. We didn’t
have a set formula when we began
so the product was different each
time we made it. Hence,
customers started complaining.
Unhappy customers aren’t good
for business so we had to find a
way to remain consistent.
The Scientific Research Council
(SRC) helped us standardize the
formula. They played a major role
in developing the product at the
start-up stage of the company.
Issue �: January ����
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