An entrepreneur who is
This role brings me great joy
and fulfilment as I am able to
impact the lives of others in a
positive way.
What is the greatest
challenge that you’ve faced
as an entrepreneur?
I’ve never been great with
numbers. That’s an aspect of
business that I have been
working on consistently. I’m
always willing to learn in all
areas of my life and I am
never afraid to ask questions.
Participating in business
accelerator programs has
helped me develop some
fundamental skills in business
finance. One of the most
important lessons I have
learnt is that I should work on
my business rather than in my
business. Let me break this
down a bit.
working on the business is not
doing the day-to-day tasks
that could either be delegated
to someone else or could be
automated. Instead, this
entrepreneur spends more
time on things that can make
money for the business.
My job is to bring clients into
the business. Once we have
clients, my team has been
trained so well that they know
how to help these clients in
our unique way.
What tips would you give for
getting new clients?
Start by identifying what your
business is and who you’re
trying to serve. Everyone isn’t
your audience so trying to
reach everyone won’t work.
Think carefully about these
questions:
Issue �: April ����
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