businesses are exploring the option Issue and
�: January
����
Safety
Security
are Key
to gain and retain customers. Some We
Jamaican businesses are catching
up
with
the
trend
and
local
pharmacies, and even furniture
stores, allow consumers to browse
and shop online. In fact, two of the
entrepreneurs featured in this issue
have
created
platforms
online
shopping
specifically
for
Jamaicans!
services
have
grown
most cases, has opened up the
opportunity for delivery services to
be offered. If you think about it, it’s
time
identify
the
advantages and comforts that are
afforded
to
consumers
in
the
culture of convenience. If we are to
and products offered, this platform
is
fast
becoming
even
more
relevant than emails as it is more
personal and facilitates a more
prompt response to customers.
must
exponentially. Online shopping, in
the
clearly
fully dissect this phenomenon, we
Delivery
Delivery
can
strapped
consumer’s
dream come true. Delivery services
do come at a cost, but in the eyes
of the modern consumer it is but a
small price to pay for a hassle free
business transaction. In Jamaica,
you can get anything from food,
also
associated
examine
with
the
cons
the
trend.
Incidences of fraud and cyber
crimes
have
evolved
as
more
consumers conduct transactions
online. Jamaica is by no means
shielded from this and hundreds of
consumers are fleeced annually by
various
debit
and
credit
card
schemes. If getting fleeced isn’t bad
enough,
you’re
in
for
a
rude
awakening when you try to get
redress.
wedding These cybercrimes are notoriously
stationary for your special day hard to track. Therefore, redress is
delivered to your doorstep. Delivery not forthcoming or sometimes even
services, worth the time and energy to
groceries
to
even
coupled
with
online
shopping, completely eliminate the
time that would be spent browsing
pursue.
Consumers navigating your virtual
space want to do so with a sense of
in store.
Customer Service is Still
Relevant
It’s no secret that good customer
service is hard to find sometimes.
One might be tempted to think that
it will become less relevant as the
country
adapts
convenience
a
and
culture
of
interactions
between buyers and sellers wane.
This notion is so far from the truth.
Contemporary
consumers
place
value on the overall experience and
this in every right speaks to the
quality of customer service offered.
Do you respond to requests in a
timely manner? Are you prompt in
correcting a mishap or issue with a
purchase?
These
are
some
questions you should be asking if
you want to make customer service
a business priority.
Pay
special
attention
to
the
individuals you hire to work with
you. While you may know customer
service techniques, an employee
may not represent your brand as
well as you can. There is no bigger
turnoff than poor customer service
and you run the risk of losing
clients and turning away potential
customers.
safety and security. They want to Final Words
know personal The culture of convenience has
While there are a few consumers information is safe and packages created a rather picky consumer;
who will communicate via direct will Virtual one who has little time but values
telephone calls, this new breed entrepreneurs must employ digital and will pay for a convenient
prefers security experience.
Communication
more
direct
lines
of
that
be
their
delivered.
measures
to
protect
Jamaican
communication that facilitate the consumers and also the longevity of entrepreneurs must keep up with
sharing of digital media. As a result, the venture. Security breaches on and monitor current market trends
more your your to stay afloat long enough to
to customers vulnerable can be hard become successful. Keep these tips
consumers. to recover from or can even cause in mind on your journey to creating
your business to go under. and
businesses
WhatsApp
communicate
as
are
a
with
using
way
Depending on the type of services
Issue �: January ����
platform
that
leave
sustaining
a
successful
business in Jamaica.
�