marketing is the way to go!
How have you managed
to maintain a healthy
relationship as busy
entrepreneurs?
Communication, the fact that we
love each other’s company and
keeping God at the centre have
helped us maintain a healthy
relationship. We spend a lot of time
together now that we are both
working in the business and we
appreciate these moments. There
are more opportunities for
disagreements but we accept that
disagreements are inevitable. There
are things that we need to work
through, but we are loving the
experience of working together.
What is the greatest
challenge that you have
faced as an entrepreneur
in Jamaica and how have
you overcome that
challenge?
We face several challenges as
entrepreneurs and will continue to
face challenges as the business
grows. One of the greatest
challenges we have faced is the
attitudes of staff. They are skilled
and know how to do the job, but
they sometimes don’t do what we
need them to do the way we want
them to do it. We have
implemented systems to keep
everyone accountable. Asana is one
such system. It helps us better
monitor projects and clearly outline
expectations. We also communicate
regularly with staff and offer support
as best as possible when they need it.
Issue �: January ����
Another challenge that we continue to
experience is consistency with
implementing the growth strategies
we create for the business. For
instance, we have over 400 leads and
committed to making 10 calls per day
to follow-up with them. However, we
haven’t had the time to do those
follow-up calls. I will be hiring
someone whose sole responsibility is
to make those calls.
What resources would
you recommend to
someone who wants to
become an
entrepreneur?
Strategy isn’t enough for you to
succeed as an entrepreneur. You need
to have an inner drive and a burning
desire. These are some resources that
I have used to help me develop the
soft skills I need as an entrepreneur.
YouTube Channel: Valuetainment
by Patrick Bet-David
Book: Rich Dad, Poor Dad by Robert
Kiyosaki
Websites: Hubspot and
Entrepreneur.com
What tips would you give
to new entrepreneurs?
1 Put God first and allow Him to be the
centre of your life and business. Let
Him lead you and, if it’s His will, your
business must be successful. He keeps
you sane and gives you a calm tongue.
2 Invest in your skills and abilities
because these go a far way. Keep
learning as much as you can.
Improved skills and abilities can help
you save money and relate to people
you hire.
3 Follow people on social media who
have already done it. Let them be your
mentors.
4 Be patient. Nothing in life is linear;
entrepreneurship is not a smooth
road.
5 Go out and seek opportunities for
your business (investment, funding,
competitions and so on). There is a lot
of help for business in Jamaica. You
have to diligently search for these
opportunities. Put yourself out there
and network.
��