Herboo is an example of a startup founded by a Jamaican . Kamla Williams , the co-founder of Herboo Corporation Ltd , answered a critical question related to how her company got its products into the Jamaican market . The focus for the rest of this article will be on Jamaican skin and hair care products , a growing niche in Jamaica ’ s small business sector .
Here are a few tips to gather attraction for your product :
Identify the ideal clients for your product Position your product as the answer to their needs Offer product testing . Provide sampling . Get the word out . Use your social media sites
How easy was it to get your product on the market ?
It ’ s easy to develop a product , but whether the product works or not is what determines the manufacturer status and spike stores ’ interest .“ If you use things that are familiar , for example a familiar ingredient or things people know to work , then they are more likely to take your product . Once your product works and you can prove that it works , you have to do a lot of leg work to get people interested .
We have a distribution agreement with Cari-Med . However , we had to show the credibility of our product by getting it into at least 50 stores before they would consider our business proposals . They wanted to know that people are willing to purchase our product . We had to convince them that people will buy the product for them to take it and push it further .
Access to Jamaican Products
Jamaican products are often right under our noses . We often see people selling home-made products from their homes , setting up shops in their communities , and selling their products on the street side . As word travels through the grapevines about this product ( s ), we slowly develop and increase the network of people who purchase it . The issue here , however , is having the product as established products in the Jamaican market . For your product to be recognized on the Jamaican market , you first need the support of your Jamaican brothers and sisters .
The Jamaican Way : Avenues to Get Your Products on the Market
Jamaica ’ s number one product is food . However , we have a variety of other products that we offer as well . These products include building and wooden products , wellness and aromatherapy , products in the creative industry , and minerals and metal products . Speaking at the 2018 commerce of the “ Things Jamaican ” promotion ,
Hon . Audley Shaw implores gift shops , mainly those at airports and tourist attraction to display Jamaican-made products .
It is evident that Jamaican products are now growing heavily in demand . Recent shifts in economic structures and health and wellness concerns have led people to search for more organic and natural products while becoming hands-on in the process of creating our own home-made products . These homemade products , if proven beneficial , are made available to the public . However , there may be hickups in getting the product on the shelves in stores , if you do not know where to go look no further .
Here is a list of 4 top Jamaican distributors that can get your products off the ground :
The JMEA believes solely in promoting products produced by Jamaicans . In 2017 , they launched an initiative to get more products of Jamaican small businesses on local shelves . The JMEA strongly advocates for Jamaican-made products by our fellow Jamaicans to get them established locally .
Issue � : January ����
��