Subscriptions - Maximum Yield Cannabis USA September/October 2020 | Page 83

Some companies are even marketing their products based on terpene
profiles and mood-based branding. They label their products with descriptions
like “happy,” “relaxed,” or “focused.” By focusing on how their flower
or vape cartridges make you feel, the consumer can tailor their experience
to meet their specific needs. This is especially helpful for medical patients
who need to treat multiple symptoms. They can find a strain with a terpene
profile perfectly suited to treat their specific issues.
Although cannabis contains more than 100 terpenes, there are a handful
that stand out. The following terpenes are the ones commonly found in
cannabis and in the highest concentrations in most strains.
Myrcene
Myrcene is the main terpene in cannabis and can make up 65 percent or more
of the plant’s terpene profile. It’s what gives cannabis its signature earthy,
herbal scent and can be found throughout nature in hops, mangoes, lemongrass,
thyme, citrus fruits, bay leaves, and eucalyptus.
Cannabis strains with high levels of myrcene include Granddaddy Purple,
OG Kush, Blue Dream, White Widow, Chemdawg, Agent Orange, Skunk XL,
Cherry Pie, and Fire Alien Kush.
A high myrcene content, usually above 0.5 percent, indicates the plant is an
indica and will result in the coveted “couch lock” effect.
This terpene is sedating, relaxing,
and has an overall calming effect.
It is a powerful analgesic, antiinflammatory,
antimutagenic,
antioxidant, and antibiotic. It is
helpful as a sleep aid and muscle
relaxant. It boasts anticarcinogenic
properties and studies have shown
it prevents peptic ulcers.
“We can customize our cannabis
experience by choosing strains
containing the terpenes that best
suit us individually.”
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