Subscriptions - Maximum Yield Cannabis USA November/December 2020 | Page 68

WHAT ARE
YOUR TOP THREE
SELLING PRODUCTS
RIGHT NOW?
People continue to
recognize GreenBroz
as producers of the
finest dry trimmer in
the cannabis or hemp
space, so we continue
to see our Model M Dry
Trimmer and 215 Dry
Trimmer lead the pack.
However, our
Precision Sorter has
gone gangbusters
over the past year,
and cultivators are
realizing the dramatic
labor savings
associated with quickly size-sorting your harvest. It really
opens up the variation in processing material into a number
of end-products.
Finally, the Precision Batcher, by our premier partners at
Green Vault Systems, is the leading weighing and batching
system in the industry. Before this machine hit the market,
people either weighed/batched by hand, or used the crossover
multi-head weigher, which is very inaccurate and boasts a
high overpack and/or rejection rate compared to the batcher.
The Precision Batcher was specifically designed for the
cannabis plant by engineers who had previously worked
on multi-head weighers and knew that technology would
fall short with cannabis. Once this machine hit the market
and people saw the dramatic difference in operation, labor
savings, and accuracy, it has become a must-have for anyone
who wants to be a serious player in their arena.
WHAT ARE YOU DOING TO RETAIN STAFF?
Retaining staff is very important to us as a company. We take
various steps to encourage our employees to buy into our
company culture. We do 401k matching and offer medical
benefits. We’re competitive in the marketplace for our wages
and we foster a good team environment where everybody has
room to thrive. One of the biggest things for me is allowing
people to have their creative freedom. To be able to really
shine in whatever area they’re really good in. Obviously, you
don’t find it for everybody, but when you do, you get these
people that are just rock stars and you’re like, “Wow.” And all
I did was give them an opportunity.
DO YOU HAVE ANY EXPANSION PLANS?
We’re always growing and evolving as a company. Our latest
push into the PPE remediation market could really change
the way this company functions. Instead of being a company
that’s branched into cannabis, we could be one of the first
companies to branch out of cannabis, using cannabis as the
foundation. And, of course, we will always stay true to our
first love, but if we can get into the medical market with our
equipment, that would be exciting too.
HOW ARE YOU KEEPING PACE IN SUCH A
FAST-MOVING INDUSTRY?
From the beginning, we’ve worked tirelessly to not only keep
pace with this industry, but at times leap ahead of it in terms
of the equipment we offer. It has been fast paced since we
joined over seven years ago, so we’re more than accustomed
to the hard work it takes to keep pace.
I was just thinking about this the other day. Here we are
in the midst of a pandemic, and we’re developing three or
four new machines. I got my engineers on overdrive. They’re
absolutely getting run over by work. The manufacturing floor
is constantly improving as we’re tweaking our process to
streamline operations even further. Our small media team
is on fire, promoting our large variety of machines while
creating new collateral for our new releases. We’ve hired a
heavy hitter to absorb some of my workload, which is great
but at the same time hasn’t made any of us less busy. It’s
more like, now we have time for these 10 other tasks we
wanted to get going on.
I never had anybody tell me what my limitations were when
I started this. I had my limitations told to me when I was in
athletics, when I was in corporate America, I was well aware
of what my limitations were.
But since I founded GreenBroz, I’ve never had anybody tell
me there was any limit, and I’ve just treated it that way. I
don’t care what anyone else thinks, we’re going to do this.
We’re going to have fun. And we operate it that way.
DESCRIBE YOUR COMPANY CULTURE.
I think the culture is interesting. It’s shifted a little bit. It was
a little tighter and more familial when we were a smaller
company with less people. More intimate if you will. I think
what we have now is more of a team, like a competitive
organization, a competitive crew. You’ve got people throughout
the whole thing who are interested in performing, seeing what
they can add and contribute to this organization, but it’s loose
enough in the structure that no one is being throttled and held
down. Everyone is given the room to go and get it, and people
are going and getting it. It’s like an all-star team of people
who are really jiving. I think, culturally, we’re a well-oiled
machine. We’re a nice cohesive unit right now. And that’s like
a team instead of a family.
YOU'VE BEEN ABLE TO BRING YOUR KIDS INTO
THE BUSINESS AS WELL. WHAT DOES IT MEAN
FOR YOU TO BE ABLE TO PROVIDE THEM WITH
GAINFUL EMPLOYMENT AND SEE THEM AT THE
OFFICE JUST ABOUT EVERY DAY?
Well, it’s interesting to see them as adults. I couldn’t be
happier. It’s funny, my dad taught me my work ethic
growing up. He was a workaholic. He worked at a brutal
pace. And that was always my vision of success, that
experience. And while, ultimately, he was not successful in
the grand scheme of his business, I’m fortunate that I have
been. I’ve always felt like that experience, learning that
work ethic to be extremely valuable to me as a person.
68 sponsored content