SHOOTING GUIDELINES
• Composition
(lay out, or frame, the scene / objects in a way that is most attractive and works for a square crop)
• Lighting
(ensure that the lighting makes the subject matter look its best, reduses major shadows, does not create tint effects, like yellow hues)
• Angles
(if needed, ask another person to shoot the image, do not do "selfie" style shots if it creates a weird angle or does not capture the full intended space)
• Square Crops
(we use square crops, so make sure all elements are well aligned for a square crop)
• Best Photography
(we want beautiful images that can stand on their own with or without the caption)
• Backgrounds
(consider carefully the backgrounds used: interesting textures or plain, clear
Index
Photo and Content
Creative Posts
Interactive: (e.g.)
- Out & About
- Current Events
- Contests
- TV
- Holidays
Merchandising / Promo
Sights / Travel
After Work / At Play
Work
Misc
2
3
6
8
12
14
17
23
Style Guide
2
• Subjects
(we should approach with maturity, even the fun concepts, but it can be from any real world event or subject)
• People
(don't be afraid to involve others, it's encouraged)
• Interaction
(take every opportunity to involve others that we can simultaneously promote... a cause, event, artist, etc)
” Cross Promotion (causes, artists, etc)
CONTENT GUIDELINES