LIFE UNIVERSITY SPECIFIC
Healthcare vs. Health Care
As a profession (noun), us “health care” (two words):
We are thought leaders in health care.
As an adjective, use healthcare (one word):
He is a healthcare practitioner.
Chiropractic
As a profession, capitalize:
He is a leading voice in Chiropractic.
As an adjective, lowercase:
We advertise in several chiropractic magazines.
Vitalism
As a philosophy, capitalize:
Life University is founded on the principles of Vitalism.
As an adjective, use “vitalistic,” lowercase:
As chiropractors, we strive to live vitalistic lifestyles.
Common Words / Phrases NOT to Use
The following are sometimes used in the profession, but are NOT in
alignment with LIFE’s philosophy:
“Medicine” or “Chiropractic Medicine”
“Physician” or “Chiropractic Physician”
“Cure”—use “provide relief,” “ease” or “help heal” / ”facilitate healing”
“Treatment”—use “care” or “adjustment”
“Good health” / “Bad health”—use “in health,” “healthy” / “health,”
“well” / “wellness”
“Prevention” —use “preventive care” or “wellness care”
Life University Style Guide | 9