Style Equation Magazine - THE STYLE OF MUSIC ISSUE | Page 93

“Whenever I hear that line, I think of that video where there are all these
women hanging out with Diddy and Biggie, and they were in heels and
gowns, and they looked fabulous,” said Wright.“That’s when I started to
notice a culture shift.”
Wright’s collection is also a documentation of those shift, marking the
evolution of style and reverence of fashion in the hip-hop world.
“In the mid 90s, hip-hop starting colliding with high fashion. That’s when
you hear a lot of references to Gucci, Prada, Versace, mainly with Bad Boy
Records. Biggie was definitely a fashionista, laughs Dania. “He used to be
a hard-core rapper in hoodies and beanie caps, but then the next thing you
know in his videos, he’s rocking a Versace shirt, some white linen pants
and he has a cane and a fedora. That’s when I started to recognize as a
fan that rappers are straying away from the gritty street image to looking
like they are going to a fashion show.”