07
Key insights
In this study, we surveyed planners from 200
cities in Germany with between 50,000 and
500,000+ inhabitants to determine their
views on the most urgent fields for action on
urban mobility. In addition, we conducted
qualitative interviews with selected experts
for city planning (quoted as city experts) and
business insiders from the telco and technology
industry (quoted as industry experts) to find
out their take on the urban mobility market.
The interviews with city representatives
showed that their requirements revolve
around three core challenges:
INCREASING THE EFFICIENCY
of mobility by optimizing traffic flows
based on the existing infrastructure
MASTERING THE SHIFT
from individual mobility solutions to
integrated solutions connecting different
modes of transport
FINDING A TRUSTED COLLABORATION
partner for the realization of mobility projects
Overall, our research suggests that there
remains a lot of scope for improvement for
private companies – especially technology,
telecommunications, and infrastructure players
– in addressing the needs of public stakeholders.
They must position themselves as
solution providers who help manage the enormous
complexity that arises around future urban
mobility. To unlock this market potential,
companies should consider five key steps:
01 Create awareness and develop markets
02 Build ecosystems
03 Reduce uncertainty for cities
04 Explore new business models
05 Move up the value chain
The following chapters provide practical
guidance for companies on how to master
each of these steps and leverage the business
opportunities that await them on the
urban mobility market.