EXECUTIVE BRIEFING
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What problem do you wish to resolve with AI ? That should be your starting question .
In the initial stage , this will most likely be cost and efficiency issues . For telcos , for example , network infrastructure efficiency is vital in terms of cost and service quality . Looking ahead , Huawei and others anticipate that AI will be the only feasible way to manage and optimize fast-growing mobile traffic , including rising volumes of video data . 19 One case from the industrial sector is predictive maintenance , for example of aircraft engines . Particularly with such critical elements , it is vital to identify potential failures and take counteraction at an early stage .
In the mid- to long-term however , focus your attention on strengthening customer orientation through AI . A typical application scenario , where the algorithm learns and improves , are ‘ next best offers ’. Based on an analysis of buying behavior and individual needs , an AI-based system can distil this intelligence into identifying and offering the most appropriate upselling or cross-selling products or services . The better the data analysis , the greater the likelihood that the customer will bite .
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Markus Schmid , Managing Director , goetzpartners