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03 THE POWER OF SOLVING PROBLEMS
“ One of the key challenges is to learn where the machine can help and how the interface between man and machine really works .“
Senior Researcher , DFKI
So what is in AI for the business ? The value added does not emerge automatically from the type of AI technology used :
ONE IN TWO ENTERPRISES ...
uses machine learning and image recognition . However , depending on the application , there is also demand for other AI technologies such as automated reasoning , robotics , knowledge representation or natural language processing . 11
The value derives essentially from what AI is at its core : it distils meaningful intelligence from data that is simply too extensive for human processing , makes predictions on the basis of this data and optimizes decisions . AI helps enterprises to reduce costs , offer their customers better service , or design products more closely around what customers want .
CURRENT TOP AREAS OF APPLICATION FOR AI IN BUSINESS 12 MARKETING INDUSTRIAL PRODUCTION IT & IT SECURITY
Cognitive assistants for conversational commerce , chatbots and assistants
Automated analytics for video content and cognitive content creation for digital marketing
Smart , adaptive advertising space
Anticipating future customer purchases as a basis for personalizing offers and tailor-made promotions
Automated monitoring of comments on social media
Robotics with intelligent and autonomous robots for production and warehouses
Autonomous transport such as driverless forklift and transport systems
Cognitive assistants for product assembly and development
Automated analysis for production monitoring and management
Self-controlling devices and systems aimed at creating an autonomous , intelligent factory
Analysis for detection and defense against security breaches
Automated answers and solutions to technology problems of users Automated measurement of internal compliance