EXECUTIVE BRIEFING
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Sure , you need to engage with AI here and now . But there ’ s no point taking action just for the sake of it . We expect peak hype to be followed by the typical ‘ trough of disillusionment ’ over the next two to three years .
In fact , industrials often do not even have the data yet to deploy AI effectively . And telcos are likely to encounter resistance on the part of customers before they can move ahead .
Our recommendation : Start with analyzing the impact of AI on your industry and business . And don ’ t stop there : Test-drive AI in a modestly sized pilot project that can scale well if successful .
In the industrial sector , AI can initially be integrated into the monitoring of selected new products or systems . And in telco , churn management initiatives would fit the bill . Smart forecasting and recommendation engines that propose ‘ next best offers ’ to customers based on their behavior can make a huge difference to keeping customers on board .
Dr Alexander Henschel , Managing Director , goetzpartners
Remember that for experimental pilot projects , failure should be an option . If the project does not work , take it as a learning experience and start over . As things stand , there are an estimated two to three years left for this experimental and learning phase .
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