Study: Understanding the Benefits of AI | Página 15

EXECUTIVE BRIEFING
«
What problem do you wish to resolve with AI? That should be
your starting question.
In the initial stage, this will most likely be cost and efficiency
issues. For telcos, for example, network infrastructure efficiency
is vital in terms of cost and service quality. Looking ahead,
Huawei and others anticipate that AI will be the only feasible
way to manage and optimize fast-growing mobile traffic, including
rising volumes of video data. 19
One case from the industrial sector is predictive maintenance,
for example of aircraft engines. Particularly with such critical
elements, it is vital to identify potential failures and take
counteraction at an early stage.
In the mid- to long-term however, focus your attention on
strengthening customer orientation through AI. A typical
application scenario, where the algorithm learns and improves,
are ‘next best offers’. Based on an analysis of buying behavior and
individual needs, an AI-based system can distil this intelligence
into identifying and offering the most appropriate upselling or
cross-selling products or services. The better the data analysis, the
greater the likelihood that the customer will bite.
«
Markus Schmid,
Managing Director,
goetzpartners