12
03
THE POWER OF
SOLVING PROBLEMS
“One of the key
challenges is to learn
where the machine
can help and how the
interface between
man and machine
really works.“
Senior Researcher,
DFKI
So what is in AI for the business? The value added does not emerge automatically
from the type of AI technology used:
ONE IN TWO ENTERPRISES...
uses machine learning and image recognition. However, depending on the
application, there is also demand for other AI technologies such as automated
reasoning, robotics, knowledge representation or natural language processing. 11
The value derives essentially from what AI is at its core: it distils meaningful
intelligence from data that is simply too extensive for human processing,
makes predictions on the basis of this data and optimizes decisions. AI helps
enterprises to reduce costs, offer their customers better service, or design
products more closely around what customers want.
CURRENT TOP AREAS OF APPLICATION FOR AI IN BUSINESS 12
MARKETING INDUSTRIAL PRODUCTION IT & IT SECURITY
Cognitive assistants for conversational
commerce, chatbots and assistants
Automated analytics for video
content and cognitive content
creation for digital marketing
Smart, adaptive advertising space
Anticipating future customer
purchases as a basis for personalizing
offers and tailor-made promotions
Automated monitoring of comments
on social media
Robotics with intelligent and
autonomous robots for production
and warehouses
Autonomous transport such as driverless
forklift and transport systems
Cognitive assistants for product
assembly and development
Automated analysis for production
monitoring and management
Self-controlling devices and systems
aimed at creating an autonomous,
intelligent factory
Analysis for detection and defense
against security breaches
Automated answers and solutions
to technology problems of users
Automated measurement of internal
compliance