EXECUTIVE BRIEFING
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Sure, you need to engage with AI here and now. But there’s no
point taking action just for the sake of it. We expect peak hype
to be followed by the typical ‘trough of disillusionment’ over the
next two to three years.
In fact, industrials often do not even have the data yet to deploy
AI effectively. And telcos are likely to encounter resistance
on the part of customers before they can move ahead.
Our recommendation: Start with analyzing the impact of AI on
your industry and business. And don’t stop there: Test-drive
AI in a modestly sized pilot project that can scale well if
successful.
In the industrial sector, AI can initially be integrated into the
monitoring of selected new products or systems. And in telco,
churn management initiatives would fit the bill. Smart forecasting
and recommendation engines that propose ‘next best
offers’ to customers based on their behavior can make a huge
difference to keeping customers on board.
Dr Alexander Henschel,
Managing Director,
goetzpartners
Remember that for experimental pilot projects, failure should
be an option. If the project does not work, take it as a learning
experience and start over. As things stand, there are an estimated
two to three years left for this experimental and
learning phase.
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